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b"This week\\xa0Ian Truscott\\xa0and regular guest, rockstar strategy advisor\\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a marketer.\\nIan's guest is\\xa0Rebecca Biestman, the Chief Marketing Officer at\\xa0Reputation. Rebecca has had a fabulous marketing career, holding B2B marketing leadership positions at Dialpad and RMS, prior to Reputation. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap. This is her third time on the show, we explored Rebecca\\u2019s impressive career in\\xa0Episode 93, discussed successful CSR programs in Episode 99 and this week we chat about the role of marketing and brand when defining the corporate strategy.\\nFinally, we retire to the Rockstar CMO virtual bar, where\\xa0Robert Rose\\xa0discusses an article from the Drum and discusses if we can do both growth marketing and do this with a purpose.\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRebecca Biestman on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter,\\xa0\\xa0LinkedIn, and\\xa0The Content Advisory\\n\\n\\nMentioned in this week\\u2019s episode:\\n\\nThe Hidden Brain podcast\\n\\n\\nArticle by Robert - on the Content Marketing Institute website - Is Purpose-Led Marketing a Growth Killer?\\n\\n\\nArticle from The Drum - P&G\\u2019s Marc Pritchard: \\u2018the industry has gone too far with purpose marketing\\u2019\\n\\n\\nMarc Pritchard's speech at Vivatech - Brands for Growth and Good\\n\\n\\nRobert\\u2019s\\xa0The Content Advisory Blog\\n\\n\\nRobert\\u2019s latest project:\\xa0Experience Advisory\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nMusic:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nStienski & Mass Media \\u2013 We\\u2019ll be right back\\xa0on YouTube\\n\\n\\nShout by Tears for Fears on Spotify\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"