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b"This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss brand purpose.\\xa0\\nThe topic for the interview this week is voice marketing, and we are joined by Preston So, a product architect and strategist, a digital experience futurist, a developer advocate, and a three-time SXSW speaker. Preston is also an editor at A List Apart, a columnist for CMSWire, a contributor to Smashing Magazine. He is the author of three books, including Voice Content and Usability, which we discuss, based on his experience working with voice design since 2016.\\xa0\\nThis week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, encouraging us to embrace our flaws and not to fall in love with our content.\\nHope you enjoy this episode, here are all the links:The people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nPreston So on his website,\\xa0 LinkedIn and Twitter\\n\\n\\nRobert Rose on Twitter,\\xa0 LinkedIn, and The Content Advisory\\xa0\\n\\nMentioned in this weeks episode:\\n\\nPreston's book: Voice Content and Usability\\n\\n\\nPreston's writing on CMSWire\\n\\n\\nMore from Preston on A List Apart\\n\\n\\nJoe Pulizzi and Robert Rose: This Old Marketing podcast\\n\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\xa0\\n\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nThe wonderful Piano Music is by Johnny Easton,shared under a creative commons license.\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"