BROADCASTS.com

b"This week our host\\xa0Ian Truscott\\xa0shares a thought from his\\xa0Tuesday 2\\xa2 blog\\xa0about whether the marketing funnel is dead.\\nIan then joins\\xa0Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss rebranding. No prizes for guessing what inspired this conversation, but it's not just about X, Jeff shares 5 steps for rebranding and what any of us should consider.\\nAnd we end the show in the Rockstar CMO virtual bar and get transported away with\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory,\\xa0who shares his thoughts on measuring if your marketing is broken.\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nIan\\u2019s\\xa0Tuesday 2\\xa2 Blog\\n\\n\\nRobert\\u2019s company:\\xa0The Content Advisory\\n\\n\\nRobert's latest book is available to preorder on Amazon.com\\n\\n\\nThe Content Advisory Blog\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nChanges by 2Pac on YouTube\\n\\n\\nPlease\\xa0get in touch\\xa0if you have any thoughts or suggestions on the topics we discuss.\\nListen on:\\xa0Apple,\\xa0Amazon,\\xa0Spotify\\xa0or wherever you get your podcasts\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"