The Ideal Customer Profile, Casting Visions with Brandi Johnson and Maybe A.I. Needs to Forget the Eggs Episode
b"In the Marketing Studio this week,\\xa0Ian Truscott\\xa0and\\xa0Jeff Clark, our resident\\xa0Rockstar CMO Strategic Advisor and former Research Director at Forrester, guide us through the what, why and how of defining an Ideal Customer Profile (ICP).\\nIan then goes backstage with Brandi Johnson, CEO of The Coupon Bureau. A fascinating non-profit tech platform that connects manufacturers, retailers, and consumers with the new Universal Digital Coupon. As you\\u2019ll hear, we get a startup CEO\\u2019s perspective on marketing, as Brandi has previously successfully led tech startups after running her agency. An enjoyable conversation about her company, marketing with coupons, her career, what a startup CEO expects from her marketing team and the wonderful Ted Rubin, a friend of Rockstar CMO who introduced Brandi to the podcast. (Thank you, Ted!).\\nFinally, in the Rockstar CMO virtual bar, Ian joins\\xa0Robert Rose, Chief Troublemaker at\\xa0The Content Advisory,\\xa0who is sheltering from a rare dark and stormy Californian snowstorm to chat about A.I. generated content and how maybe it would be better to learn one human trait, being forgetful!\\nEnjoy!\\n\\nThe Links\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nBrandi Johnson, on\\xa0LinkedIn and Twitter\\n\\n\\nRobert Rose on\\xa0LinkedIn\\xa0and\\xa0his website\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nJeff's article on The Rockstar CMO blog - Tune into Your Ideal Customer Profile\\n\\n\\nTemplates for ICP modelling on the Hubspot Blog\\n\\n\\nICP tutorial by TK Kader on YouTube\\n\\n\\nThe Coupon Bureau\\n\\nTed Rubin, his website, his first appearance on Rockstar CMO and his articles\\n\\n\\nRobert's post on LinkedIn about the $100m comma\\n\\n\\nRobert\\u2019s Newsletter\\xa0on LinkedIn\\n\\n\\nRobert chatting to Marketing AI expert Paul Roetzer on\\xa0This Old Marketing\\n\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nOn Top of the World by Imagien Dragons on\\xa0Spotify\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"