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b"In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he flies solo sharing his view of the friction in sales that he calls FOFU; the Fear of F'in' Up and what marketers can do to overcome it.\\nContinuing the theme of learning more about Ian, he shares a chat he had with Seth Goldstein, the founder and Principal Creative Director at Goldstein Media a full-service digital marketing agency located just north of Philadelphia in historic Doylestown, Pennsylvania. Seth's show Entreprenuers Enigma is part of the marketing podcast network and has featured some great guests, including Mark Schaefer, Jason Falls and Guy Kawasaki. You can learn more about Seth when Ian interviewed him for episode 130, and then back in April, Seth had Ian on his show, and we share that interview here this week.\\nFinally, we get back on track, and we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, ,\\xa0who shares his thoughts on programmatic advertising and AI - does marketing ruin everything?\\n\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nSeth Goldstein on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0\\xa0LinkedIn\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nFrom Ian's blog: Everybody is FOFU Fighting\\n\\n\\nSeth\\u2019s company:\\xa0Goldstein Media\\n\\n\\nSeth\\u2019s podcasts:\\xa0Entrepreneur\\u2019s Enigma\\n\\n\\nThe original interview with Steh Goldstein\\n\\nRobert\\u2019s\\xa0The Content Advisory Blog\\n\\n\\nRobert\\u2019s latest project:\\xa0Experience Advisors\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nKung Fu Fighting by Ceelo Green on YouTube\\n\\n\\n\\nPlease\\xa0get in touch\\xa0if you have any thoughts or suggestions on the topics we discuss.\\nListen on:\\xa0Apple,\\xa0Amazon,\\xa0Spotify\\xa0or wherever you get your podcasts.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"