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b"This week in the Marketing Studio, our host\\xa0Ian Truscott\\xa0and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester inspired by a Forrester webinar, discuss Marketing Qualified Leads (MQLs) and opportunities.\\nIan goes backstage with Ariadna Navarro the Chief Growth Officer at strategy and design agency VSA Partners, where she leads strategy, client engagement and business development. Acknowledging the connective tissue between what a brand is and what a brand does, Ari has a unique perspective on where markets are going, what clients need and how a brand can find a moment of differentiation in crowded markets. And you can find her working on projects from IBM to AT&T to Wayfair.\\xa0\\nVSA Partners is a strategy and design agency that blends consumer insights and data with human-centred design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities\\u2014branding, advertising, data science and technology\\u2014all under one roof and is a proud member of Meet The People, an international family of independent agencies. For more than 40 years, VSA has delivered solutions for business and creative leaders at some of the world\\u2019s most respected brands and forward-thinking organizations, including Google, Nike and IBM.\\nFinally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, for a marketing thought. This week, over a cocktail, Robert points out that it's not just the story but how you tell it.\\nPlease get in touch if you have any thoughts or suggestions on the topics we discuss.\\nEnjoy!\\n\\u2014\\nThe Links \\n(if you can\\u2019t see them, please stop by https://rockstarcmo.com)\\nThe people:\\n\\nIan Truscott on LinkedIn and Twitter\\n\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nAriadna Navarro on\\xa0LinkedIn\\n\\n\\nRobert Rose on Twitter and LinkedIn\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nForrester Webinar - Goodbye MQLs! Hello Opportunities!\\n\\n\\nVSA Partners\\n\\nRobert\\u2019s The Content Advisory Blog\\n\\n\\nRobert\\u2019s latest project: Experience Advisors\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013 on YouTube\\n\\n\\nOpportunities by The Pet Shop Boys on Spotify\\n\\n\\n\\u2014\\nYou can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms \\u2013 or visit https://rockstarcmo.com\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"