BROADCASTS.com

b"This week our host\\xa0Ian Truscott\\xa0chats with\\xa0Jeff Clark,\\xa0our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst experiences of B2B influences, both in their careers as analysts and as marketers at B2B technology vendors.\\nTodd Irwin, Chief Strategy Officer and Founder of\\xa0New York-based brand strategy and creative agency\\xa0Fazer, returns for a third visit to the show. Todd brings over 30 years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy\\u2019s, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies. Todd has developed a compelling methodology that delivers business-to-brand strategic alignment that positions companies more competitively in their market and returns for a third chat with Ian to discuss branding, specifically brand acquisitions.\\nFinally, we wind down the week in the Rockstar CMO virtual bar and get transported away with\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory,\\xa0who shares his thoughts on what we can learn from the dramatic adoption of Threads and how we can take the same approach with our audience and products.\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nTodd Irwin on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nTodd\\u2019s agency \\u2013\\xa0Fazer\\n\\n\\nThe Content Advisory\\n\\nThe\\xa0Experience Advisors\\xa0Community\\n\\nRobert\\u2019s podcast with Joe Pulizzi\\xa0This Old Marketing\\n\\n\\nThe Content Advisory Blog\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nBad Influence by the B52's on\\xa0YouTube\\n\\n\\n\\nPlease\\xa0get in touch\\xa0if you have any thoughts or suggestions on the topics we discuss.\\nListen on:\\xa0Apple,\\xa0Amazon,\\xa0Spotify\\xa0or wherever you get your podcasts\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"