The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that's on Message Episode
b"This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision.\\xa0\\nOur guest is Nora Sudduth, Co-founder of Hello Audio. Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she\\u2019s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.\\nWe discuss using audio in marketing,\\xa0Nora\\u2019s successful marketing career and she makes a fantastic suggestion for the Rockstar CMO Swimming Pool.\\xa0\\nFinally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over the noise of a mariachi band and a seal (yep) we discuss messaging strategy over one of his wonderful cocktails.\\n\\nEnjoy!\\n\\nThe people\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nNora Sudduth on LinkedIn and Twitter\\n\\n\\nRobert Rose on Twitter and LinkedIn\\n\\n\\nMentioned in this week\\u2019s episode:\\n\\nHello Audio\\n\\nRobert's books & The Content Advisory Blog\\n\\n\\n\\nThis Old Marketing podcast\\n\\nMusic:\\n\\n\\xa0Piano Music is by Johnny Easton, shared under a creative commons license\\n\\n\\n\\xa0The Pretender by The Foo Fighters on Spotify\\n\\n\\n\\nRockstar CMO:\\n\\nShow notes: Previous episodes and all show notes: Rockstar CMO FM\\n\\n\\nSubscribe - We are available on all your favorite platforms including Apple and Spotify\\xa0\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"