The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode
b"This week\\xa0Ian Truscott\\xa0and regular guest, rockstar strategy advisor\\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss 5 soft spots when implementing marketing technology, with something special when Jeff chooses this week's tune.\\nIan\\u2019s guest this week is\\xa0Melissa Moody, Co-founder and Head of Marketing at Gated, a high-growth startup that reduces unwanted emails in your inbox and benefits charities.\\xa0Melissa is a relentless advocate for user-first marketing and giving everyone the ability to focus, in an increasingly distracted world. Prior to Gated, Melissa spent 13 years at Google leading industry marketing and mobile web partnerships for some of the world's largest travel companies. Ian and Melissa talk about the Gated product that launched in March, her inspiration to choose marketing over teaching, her time at Google, and she has a fantastic nomination for the Rockstar CMO Swimming Pool.\\nFinally, Ian winds down the week in the Rockstar CMO virtual bar with\\xa0Robert Rose, the Chief Trouble Maker at\\xa0The Content Advisory\\xa0and we are whisked away for a cocktail as Robert shares his take on finding your company why.\\n\\nEnjoy!\\n\\xa0\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nMelissa Moody on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\n\\xa0\\nThe mentions:\\n\\nRockstar CMO Advisors\\n\\nThe revamped\\xa0Rockstar CMO blog\\n\\n\\nThe Gated website\\n\\nMelissa and Gated on TikTok - FindYourFocus\\n\\n\\nMelissa at the Bay Area Content Marketing Meetup on Youtube\\n\\n\\nRobert\\u2019s\\xa0The Content Advisory Blog\\n\\n\\nRobert\\u2019s podcast with Joe Pulizzi \\u2013\\xa0This Old Marketing\\n\\n\\n\\xa0\\nThe music:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nStienski & Mass Media \\u2013 We\\u2019ll be right back\\xa0on YouTube\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"