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b'This week, it\'s our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular "One hit wonder or Wonderwall" segment. They discuss if all that glitters in Account-Based Marketing (ABM) is marketing gold. In the interview segment, we learn about "The Favouribility Journey" by Leor Franks, a marketing and business development leader in the legal and professional services industry , currently Business Development & Marketing Director at Kingsley Napley. Could this be the marketing Midas touch?Finally, we think you\'ll agree Robert Rose provides the gilding on our show, and this week he shares what content marketers can learn from the Roman empire and "The Commanders Intent".Enjoy, and let us know if our 50th attempt at podcast alchemy has given us gold. // LinksThe people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nLeor Franks on LinkedIn and Twitter\\n\\n\\nRobert Rose at \\xa0The Content Advisory, on Twitter and LinkedIn\\xa0\\n\\nMentioned in this weeks episode:\\n\\nThe Favouribility Journey by Leor Franks on YouTube and LinkedIn\\n\\n\\n\\nThey Don\\u2019t Know Who You Are \\u2013 or They Don\\u2019t Care. That\\u2019s a Problem from Robert Rose\'s CMI Newsletter\\n\\n\\nContent Strategy and the Commanders Intent - article by Robert Rose\\n\\nThe This Old Marketing Podcast \\xa0\\n\\n\\nThe #FridayConcoction\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO Advisors\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\n--\\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through\\xa0 Apple Podcasts,\\xa0 Spotify, and many others.\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'