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b'This week in the Marketing Studio,\\xa0Jeff Clark,\\xa0our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host\\xa0Ian Truscott\\xa0and he shares what Jeff described as the "Five F\\u2019in Fundamental Faces of Our Personas".\\nIan then goes back backstage with Matthew Woodget, the business story telling guy, who last appeared on episode 112. Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you\\u2019ll hear he\\u2019s an author and he heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures.\\nIn this conversation, they discuss Matthew\'s agency, the value of storytelling, his book Storytelling for Action Playbook, and why he pulled it from publishing and rewrote it.\\nFinally, we wind down the week in the Rockstar CMO virtual bar with\\xa0Robert Rose, Chief Troublemaker at\\xa0The Content Advisory,\\xa0who shares a cocktail and a thought about marketing. This week when discussing facts becoming truths becoming facts, he shares his Point of View Architecture model.\\nEnjoy!\\nThe Links\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nMatthew Woodget on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0LinkedIn,\\xa0Twitter\\xa0and\\xa0his website\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nMatthew\'s agency Go Narrative\\n\\n\\nStorytelling for Action Playbook\\n\\nThe Content Advisory\\n\\nThe\\xa0Experience Advisors\\xa0Community\\n\\nRobert\\u2019s podcast with Joe Pulizzi\\xa0This Old Marketing\\n\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nDo I Wanna Know? by Arctic Monkeys -\\xa0on YouTube\\n\\n\\n\\nListen on:\\xa0Apple,\\xa0Amazon,\\xa0Spotify\\xa0or wherever you get your podcasts\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'