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In the Marketing Studio,\xa0Ian Truscott\xa0and regular guest rockstar strategy advisor\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss investing in our teams and marketing enablement.\nIan goes backstage with accomplished marketing and communications professional Irene Nehrkorn-Kayn. If you are a frequent listener, you\u2019ll have heard of Irene as we often mention her as she sends us suggestions and feedback, but what you may not know is that Dusseldorf-based Irene is a dynamic, creative, and goal-oriented international marketing professional with over 15 years of management/leadership experience in business development, marketing, and communications. Irene\u2019s particular expertise is B2B marketing, working with mid-market, international matrix organizations and tech start-ups, where she combines strategic planning and thought leadership with decisive execution to drive growth and competitive advantage.\nIrene has recently written two straight-talking articles on the trouble with CMOs for our Marketing Street Knowledge blog, and Ian and Irene discuss the points she makes about trust between the CEO and the CMO, 5 CEO no-goes and whether senior marketers need to sell marketing and moderate their language in the C suite.\nFinally, we are transported away to the Rockstar virtual bar to join\xa0Robert Rose, Chief Trouble Maker at\xa0The Content Advisory. This week, over a cocktail, he suggests how you execute your content marketing could be a differentiator, not just the content you publish.\nIf you have any thoughts or suggestions on the topics we discuss,\xa0please let us know.\nEnjoy!\n\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nIrene Nehrkorn-Kayn on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0\xa0LinkedIn\n\n\nMentioned in this week\u2019s episode:\n\n\nThe Trouble with CMOs (Part 1) - Irene Nehrkorn-Kayn\n\n\nThe Trouble with CMOs (Part2) - Trust Me, I'm a Chef - Irene Nehrkorn-Kayn\n\nRobert\u2019s\xa0The Content Advisory Blog\n\n\nRobert\u2019s latest project:\xa0Experience Advisors\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nRockstar CMO Advisors\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nLearn to Fly by Tom Petty and the Heartbreakers \u2013\xa0on\xa0Spotify\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices