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b"In the Marketing Studio,\\xa0Ian Truscott\\xa0and regular guest rockstar strategy advisor\\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss investing in our teams and marketing enablement.\\nIan goes backstage with accomplished marketing and communications professional Irene Nehrkorn-Kayn. If you are a frequent listener, you\\u2019ll have heard of Irene as we often mention her as she sends us suggestions and feedback, but what you may not know is that Dusseldorf-based Irene is a dynamic, creative, and goal-oriented international marketing professional with over 15 years of management/leadership experience in business development, marketing, and communications. Irene\\u2019s particular expertise is B2B marketing, working with mid-market, international matrix organizations and tech start-ups, where she combines strategic planning and thought leadership with decisive execution to drive growth and competitive advantage.\\nIrene has recently written two straight-talking articles on the trouble with CMOs for our Marketing Street Knowledge blog, and Ian and Irene discuss the points she makes about trust between the CEO and the CMO, 5 CEO no-goes and whether senior marketers need to sell marketing and moderate their language in the C suite.\\nFinally, we are transported away to the Rockstar virtual bar to join\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory. This week, over a cocktail, he suggests how you execute your content marketing could be a differentiator, not just the content you publish.\\nIf you have any thoughts or suggestions on the topics we discuss,\\xa0please let us know.\\nEnjoy!\\n\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nIrene Nehrkorn-Kayn on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0\\xa0LinkedIn\\n\\n\\nMentioned in this week\\u2019s episode:\\n\\n\\nThe Trouble with CMOs (Part 1) - Irene Nehrkorn-Kayn\\n\\n\\nThe Trouble with CMOs (Part2) - Trust Me, I'm a Chef - Irene Nehrkorn-Kayn\\n\\nRobert\\u2019s\\xa0The Content Advisory Blog\\n\\n\\nRobert\\u2019s latest project:\\xa0Experience Advisors\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nLearn to Fly by Tom Petty and the Heartbreakers \\u2013\\xa0on\\xa0Spotify\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"