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b'We return after a week away, and Ian Truscott kicks off this episode with a thought about the imposter syndrome that haunts content creators worrying about whether all of their ideas have already been written.\\nAnd, as our regular Rockstar CMO advisor, Jeff Clark is away this week, Ian\'s guest is Dilya Abushayeva, marketer, storyteller and founder of Mavuus. As Dilya shares in her bio:\\n"I\\u2019m a lover of all things marketing \\u2013 but if I had to choose a favorite, it would probably be storytelling. I love a good opportunity to thoroughly get familiar with a subject matter (a product, a person, or a brand) and then be able to paint an interesting story that truly engages and captivates the audience. \\nOver the last 15 years, I\\u2019ve had the fortune to work alongside some of the most talented marketers out there \\u2013 listening, learning, and observing from various fields of the monstrous marketing machine, including product, communications, and demand gen. I\\u2019ve learned that the power of marketing can\\u2019t be boxed in. It\\u2019s not all about leads, neither is it all about inbound or outbound. The true power of marketing lies in understanding how all the elements work together like clockwork to generate real results. \\nCreativity is not a nine-to-five job, it can\\u2019t be timed, and it definitely cannot be forced. Great ideas are generated as a result of a clear mind and limitless inspiration. My inspiration comes from art, music, books, travel, and politics, to name a few."\\nNicely put, and as you\'ll hear, Dilya has a passion for our craft, and we recommend checking out the Mavuus platform.\\nAnd as usual, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a great thought from a recent webinar he did with Optimizely\'s Dean Barker - Palaces of Innovation: The Impact of Platforms and Process on Creativity.\\nEnjoy!\\n\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nDilya Abushayeva on LinkedIn\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nIan\\u2019s\\xa0Tuesday 2\\xa2 Blog\\n\\n\\nDilya\'s company - Mavuus\\n\\n\\nRobert\\u2019s company:\\xa0The Content Advisory\\n\\n\\nOur mutual chum Deane Barker on LinkedIn\\n\\n\\nRoberts webinar with Deane Barker - Palaces of Innovation: The Impact of Platforms and Process on Creativity.\\n\\nRobert\\u2019s latest book is available to preorder\\xa0on Amazon.com\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a Creative Commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\n\\nPlease\\xa0get in touch\\xa0if you have any thoughts or suggestions on the topics we discuss.\\nListen on:\\xa0Apple,\\xa0Amazon,\\xa0Spotify\\xa0or wherever you get your podcasts\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'