The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode
b"This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao. Dennis runs an independent B2B marketing consultancy Retention Attention, and is a content marketing, product messaging, and social media marketing expert. He is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute, he runs the Bay Area Content Marketing Meetup and the Content Corner newsletter. In this episode, Dennis discusses his advice, insight, and experience of personal branding and what benefits paying a bit of attention to our online presence can bring, even if you don't want to be the next Gary V. Inspired by a discussion on the This Old Marketing podcast, Ian Truscott dives into the folly of thinking about a marketing budget as a percentage of revenue, following a report by Gartner that it had dropped to 6.4% across all sectors, that was featured in an article in Marketing Dive.Robert Rose returns to the Rockstar CMO virtual bar for a cocktail and shares his insight on making customer stories more engaging by dropping in a cow.Hope you enjoy this episode.The people:\\n\\nDennis Shiao on LinkedIn, Twitter, and Attention Retention\\n\\n\\nRobert Rose on Twitter,\\xa0 LinkedIn, and The Content Advisory\\xa0\\n\\nHost: Ian Truscott on LinkedIn and Twitter\\xa0\\n\\nMentioned in this weeks episode:\\n\\nThe Bay Area Content Marketing Meetup\\n\\n\\nThe Content Corner Newsletter\\n\\n\\n\\nGenerate Sales Leads from Virtual Events book by Dennis Shiao\\n\\nDennis on Content Strategy Collective Live by MarketMuse\\n\\n\\nMarketing Myths by Grant Leboff\\n\\nThe Marketing Dive article that discusses shrinking marketing budgets\\n\\n\\nThis Old Marketing Podcast episode discussing marketing budgets\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\xa0\\n\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nThe wonderful Piano Music is by Johnny Easton is shared under a creative commons license.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"