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b'Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with Jeff Clark, Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to decide if a marketing tune, topic, technique, or trend that everyone is talking about is a one-hit-wonder or Wonderwall. This week they discuss Data-driven marketing. This week\\u2019s interview is with Christoph Trappe,\\xa0 a rock star content marketer, author, and speaker. They discuss his 4th book, Going Live, his journey from journalist to content marketer, and some advice from his many client engagements. And finally, to escape the lockdown in London and to kick off the weekend, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and they pour a cocktail, transport themselves to San Francisco and discuss the perils of zoom fatigue and what you can do about it.\\xa0\\n// LinksThe people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nChristoph Trappe at Authentic Storytelling, LinkedIn and Twitter\\n\\n\\nRobert Rose at \\xa0The Content Advisory, on Twitter and LinkedIn\\xa0\\n\\nMentioned in this weeks episode:\\n\\nJoe Pulizzi and Robert Rose on Clubhouse - Big Content Marketing Trend; Buying Media Companies on March 3rd\\n\\nThe At Home Digital Summit\\n\\n\\n\\nGoing Live by Christoph Trappe\\xa0\\n\\nThe This Old Marketing Podcast \\xa0\\n\\n\\nThe #FridayConcoction\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO Advisors\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\n--\\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through\\xa0 Apple Podcasts,\\xa0 Spotify, and many others.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'