The Customer Marketing, Reebok's Connor Altier and Marketing Mnemonics in the Bar Episode
b"This week our host Ian Truscott joins\\xa0Jeff Clark\\xa0Rockstar CMO Strategy Advisor and former Forrester Research Director in the marketing studio where Jeff shares a model for customer marketing.\\nIan goes backstage with Connor Altier, the Global Brand Strategy Lead at Reebok, who shares the story of his fabulous career so far, some insight into working for a B2C brand and has a great nomination for our portal to marketing hell, the Rockstar CMO Swimming Pool.\\nFinally, Ian grabs a cocktail in the Rockstar CMO virtual bar with\\xa0Robert Rose, Chief Troublemaker at\\xa0The Content Advisory, and he discusses marketing mnemonics and, specifically, his 5 C's for content marketing.\\nEnjoy!\\nThe Links\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nConnor Altier on\\xa0LinkedIn\\n\\n\\nRobert Rose on\\xa0LinkedIn,\\xa0Twitter\\xa0and\\xa0his website\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nThe\\xa0Rockstar CMO Swimming Pool\\n\\n\\nRobert's article on Content Marketing Institute Blog - Mnemonic Content Strategy Framework Can Spark Conversations\\xa0\\n\\n\\nRobert\\u2019s\\xa0Experience Advisors\\xa0Community\\n\\nRobert\\u2019s podcast with Joe Pulizzi\\xa0This Old Marketing\\n\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nSatisfy Your Soul by Bob Marley and the Wailers \\u2013\\xa0on YouTube\\n\\n\\n\\nListen on: Apple, Amazon, Spotify or wherever you get your podcasts\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"