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b"This week\\xa0Ian Truscott\\xa0and regular guest, rockstar strategy advisor\\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester, take their monthly trip to the Rockstar CMO Swimming Pool, our portal to hell for all the BS, snake oil, and over-hyped trends that plague this industry we love. In this episode, they review a couple of nominations from Cathy McKnight and Harry Morton and discuss measuring the amount of content we put in the commoditized content sausage factory.\\nThis week's guest is\\xa0Christopher P. Willis,\\xa0Acrolinx's Chief Marketing Officer, who was last on the show in episode 85. Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Chris is a recognized thought leader in AI, DEI, and Content Governance. He is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Ian and Chris discuss his sales velocity metric, the role of the Chief Pipeline Officer, and the relationship between the CMO and CRO.\\nFinally, we retire to the Rockstar CMO virtual bar, where\\xa0Robert Rose tells a story about fish over a cocktail.\\xa0\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\xa0\\n\\nChris P. Willis on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter,\\xa0\\xa0LinkedIn, and\\xa0The Content Advisory\\xa0\\n\\nMentioned in this week's episode:\\n\\nPrevious interviews with Cathy McKnight (Episode 106) and Harry Morton (Episode 116)\\n\\nLast interview with Chris Willis\\n\\n\\nChris chatting with Drew Neisser on Renegade Marketers Unite\\n\\n\\nAcrolinx\\n\\nRobert talks about the fish in water story in the CMI Newsletter\\n\\n\\nRobert's\\xa0The Content Advisory Blog\\n\\n\\nRobert's latest project: Experience Advisory\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nMusic:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nStienski & Mass Media \\u2013 We'll be right back\\xa0on YouTube\\n\\n\\nToo Much by the Dave Matthews Band on Spotify\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"