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b"This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the theme of marketing technology and managing content, this week's guest is\\xa0Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category. Ed is an accomplished marketing and software executive with over 15 years of business transformation and marketing experience, much of it working through the ranks of Aprimo. We talk about the journey of Aprimo from an independent company, to being acquired by Teradata to being divested and back as a brand, making acquisitions themselves.\\xa0 And I discover another rockstar CMO whose marketing inspiration has its roots in being in a band. Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss whether post-pandemic will be the roaring twenties or will some of the conservative habits we've developed over the last year remain. I hope you enjoy this episode. Please visit these links:The people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nEd Breault on LinkedIn and Twitter\\n\\n\\nRobert Rose on Twitter and LinkedIn\\xa0\\n\\nMentioned in this weeks episode:\\n\\nAprimo\\n\\nThe Aprimo careers page\\n\\n\\nThe Content Advisory\\n\\nRobert Rose at The Content Marketing Institute\\n\\n\\nThe This Old Marketing Podcast \\xa0\\n\\n\\nThe #FridayConcoction\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO Advisors\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\n--\\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through\\xa0 Apple Podcasts,\\xa0 Spotify, and many others.\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"