The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode
b"This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you crave.\\xa0\\nIan Truscott welcomes back Dennis Shiao, to get his perspective on last week\\u2019s Content Marketing World event in Cleveland, Ohio, and the session he hosted discussing email marketing and he shares his tips with us.\\xa0\\nIf you don\\u2019t know Dennis, he runs an independent B2B marketing consultancy Attention Retention. He is a content marketing, product messaging, and social media marketing expert and is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute and runs the Bay Area Content Marketing Meetup and publishes the Content Corner newsletter.\\nAfter a week away Robert Rose, Chief Troublemaker at The Content Advisory is back in the virtual Rockstar CMO bar and discusses how much content a B2B buyer really needs and maybe they really need something more helpful.\\nThe people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nDennis Shiao on LinkedIn, Twitter, and Attention Retention\\n\\n\\nRobert Rose on Twitter,\\xa0 LinkedIn, and The Content Advisory\\xa0\\n\\nMentioned in this week\\u2019s episode:\\n\\nDennis's CM World blog post - Return on Humanity\\n\\n\\nThe Bay Area Content Marketing Meetup\\n\\n\\nThe Content Corner Newsletter\\n\\n\\nContent Marketing World\\n\\nRobert's The Content Advisory Blog\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nMusic:\\n\\nThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license\\n\\nWinning by Santana - \\xa0on Spotify\\n\\n\\nSubscribe:\\nWe are available on all your favorite platforms including Apple, Google, Spotify and \\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"