The Building a Team, Positive Intelligence with Caroline Kay and a Content First Cocktail Episode
b"This week in the Marketing Studio with Jeff Clark (our resident\\xa0Rockstar CMO Strategic Advisor and former Research Director at Forrester)\\xa0Ian Truscott\\xa0asks how to build an effective marketing team. and Jeff shares five steps to putting your marketing band together, whether you are a startup or an established team.\\nFounder of\\xa0Vincita, business and success coach Caroline Kay returns backstage for the third time after previous appearances on episodes 20 and 45. Ian and Caroline discuss her approach to leadership coaching, her inspiring podcast, the concept of Positive Intelligence and the importance of understanding and facing your saboteurs.\\nFinally, in the Rockstar CMO virtual bar, Ian joins\\xa0Robert Rose, Chief Troublemaker at\\xa0The Content Advisory,\\xa0who over a cocktail, shares some advice on stopping thinking about the marketing medium and being content first.\\nEnjoy!\\nThe Links\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nCaroline Kay on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0LinkedIn\\xa0and\\xa0his website\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nCaroline's appearances on episodes 20 and 45\\n\\n\\nCaroline's website: carolinekay.co\\n\\n\\nCaroline's Snippets of Genius Podcast\\n\\n\\nCaroline\\u2019s company \\u2013\\xa0Vincita\\n\\n\\nPositive Intelligence\\n\\nThe Positive Intelligence assessment questionnaire \\n\\n\\nRobert\\u2019s post on LinkedIn about\\xa0the $100m comma\\n\\n\\nRobert\\u2019s Newsletter\\xa0on LinkedIn\\n\\n\\nRobert chatting to Marketing AI expert Paul Roetzer on\\xa0This Old Marketing\\n\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nUnion by The Black Eyed Peas on\\xa0YouTube\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"