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b"In the newly rebranded Marketing Studio,\\xa0Ian Truscott\\xa0and regular guest, rockstar strategy advisor\\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the process of naming a brand, whether it's a company, a product, or a new service that you offer.\\nIan chats with Michelle Andersen, a marketing communications professional with a career spanning more than 20 years that started as a music publicist, working with Lawrence Welk-owned Vanguard Records, and evolved through working with consumer technology brands from the dawn of the internet, a stint in philanthropy, and now deep into the next iteration of technologies like IoT and Web3.\\xa0As you\\u2019ll hear, her work and career have been led by her passions, almost always involving music and technology.\\xa0Michelle recently joined NextTech Communications, a women-led agency born from The Bliss Group, as vice president.\\nAnd we wind down the week in the Rockstar CMO virtual bar with\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory, who transports us away with a cocktail to discuss how we are all exhausted, but need to raise the bar.\\nIf you have any thoughts or suggestions on the topics we discuss, please let us know.\\nEnjoy!\\n\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nMichelle Anderson on LinkedIn and Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0\\xa0LinkedIn\\n\\n\\nMentioned in this week\\u2019s episode:\\n\\n\\nHow to Choose Your Brand Name in 5 Simple Steps by Katy French on Column Five Media\\n\\nNextTech Communications\\n\\nRobert\\u2019s\\xa0The Content Advisory Blog\\n\\n\\nRobert\\u2019s latest project:\\xa0Experience Advisors\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back \\u2013 Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nFirefly by The Black Angels \\u2013\\xa0on\\xa0Spotify\\n\\n\\nPride (In The Name of Love) by U2 \\u2013\\xa0on Spotify\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"