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b"This week, as our guest postponed when their neighbor's contractor sliced through their internet, Ian Truscott talks about a recent article he wrote on the importance of brand building - Back to Brand based on a session with the Experience Advisors.\\nIn the newly rebranded Marketing Studio,\\xa0Ian Truscott\\xa0and regular guest rockstar strategy advisor\\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss getting started with branding, what's different between B2B and B2C, and whether should we focus on product branding or company branding.\\nAnd we round off the week in the Rockstar CMO virtual bar, where\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory, transports us away with a classic cocktail from his youth to ponder doing more with less.\\nIf you have any thoughts or suggestions on the topics we discuss, please let us know on the links below.\\nEnjoy!\\n\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0\\xa0LinkedIn\\n\\n\\nMentioned in this week\\u2019s episode:\\n\\nRobert\\u2019s\\xa0The Content Advisory Blog\\n\\n\\nRobert's latest project:\\xa0Experience Advisors\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"