BROADCASTS.com

b"This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO\\u2019s about starting a new CMO role. And, the underlying message is; it\\u2019s about people.\\xa0\\nOur guest this week is Christopher P. Willis, Acrolinx\\u2019s Chief Marketing Officer.\\xa0Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Chris is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves.\\xa0\\nIn an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL\\u2019s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell - The Rockstar CMO Swimming Pool. \\xa0\\nFinally, we retire to the Rockstar CMO virtual bar, where, as we start to wrap up the year, Robert Rose, prepares us for change over a warming cocktail. \\xa0\\nThe people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nChris P. Willis on LinkedIn and Twitter\\n\\n\\nRobert Rose on Twitter,\\xa0 LinkedIn, and The Content Advisory\\xa0\\n\\nMentioned in this week\\u2019s episode:\\n\\nBackstage Q&A on Rockstar CMO\\n\\nAcrolinx\\n\\nRobert's The Content Advisory Blog\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nMusic:\\n\\n\\xa0Piano Music is by Johnny Easton, shared under a creative commons license\\n\\nDes'ree You Gotta Be - on Spotify\\n\\n\\nSubscribe:\\nWe are available on all your favorite platforms including Apple, Google, Spotify and Amazon.\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"