The ARTE in Campaigns, Making Time for Strategy with Richard Medcalf and a Dip into the Purple Ocean with a Cocktail Episode
b"This week in the Marketing Studio, our host\\xa0Ian Truscott\\xa0chats with Jeff Clark\\xa0our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, about bringing ARTE (Awareness, Revenue, Trust and Enablement) to campaigns, following on from their previous conversations about personas.\\nRichard Medcalf,\\xa0the founder of\\xa0Xquadrant,\\xa0an executive coach and leadership consultant, returns to the show, going backstage with Ian to discuss his new book Making Time for Strategy and discuss the four key success factors that Richard has uncovered in his work with exceptional founders and CEOs and their teams - Tactics, Influence, Mindset, Environment (T.I.M.E.).\\nFinally, we wind down the week in the Rockstar CMO virtual bar and get transported away with\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory,\\xa0who shares a thought about differentiation, and how to find your purple ocean.\\nPlease\\xa0get in touch\\xa0if you have any thoughts or suggestions on the topics we discuss.\\nEnjoy!\\n\\u2014\\nThe Links\\xa0\\n(if you can\\u2019t see them, please stop by\\xa0https://rockstarcmo.com)\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRichard Metcalf on\\xa0LinkedIn,\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nRichard's company: Xquadrant, and his book: Making Time for Strategy\\n\\n\\nExperience Advisors Mastodon\\xa0\\n\\nThe Content Advisory Blog\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nPaint Me by the Ohio Players on\\xa0Spotify\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"