The Anthropology in the Studio, Backstage with Grant Johnson, CMO Emburse and We Need A Showrunner in the Bar Episode
b'This week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester is inspired by a webinar by Lux Research, "The Hidden Meanings Shaping Consumer Interest in Sustainability", with anthropologist Ujwal Arkalgud and talks about anthropology and feelings in marketing.\\nIan Truscott goes backstage with a previous guest and his former boss Grant Johnson, who is a serial CMO, currently the CMO of Emburse, he\\u2019s held the top marketing job in a string of B2B companies, including Kofax, Pegasystems, SDL and Cylance. You can learn more about Grant from when he first appeared on the show in episode 32, and this time around, they discuss the 5 C\'s of being a CMO from his new project CMO Mentor.\\nFinally, we wind down the week in the Rockstar virtual bar to join\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory, this week, Robert suggests we need a plan for our story, learn from Hollywood and get a showrunner to help bring that to our audience.\\nPlease\\xa0get in touch\\xa0if you have any thoughts or suggestions on the topics we discuss.\\nEnjoy!\\n\\nYou can subscribe to this podcast on\\xa0Apple,\\xa0Spotify,\\xa0Amazon\\xa0and all\\xa0good podcasting platforms - or visit https://rockstarcmo.com\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nGrant Johnson on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\nMentioned in this week\\u2019s episode:\\n\\nLux Research\\n\\n\\nHidden Meanings Shaping Consumer Interest in Sustainability" with anthropologist Ujwal Arkalgud\\n\\nGrant\'s company: Emburse\\n\\n\\nGrant\'s 5 C\'s of being a CMO from his new project CMO Mentor\\n\\n\\nDrew Neisser\'s interview on this show and his book, which describes the CATS Framework\\n\\nRobert\\u2019s\\xa0The Content Advisory Blog\\n\\n\\nRobert\\u2019s latest project:\\xa0Experience Advisors\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nFame by David Bowie on\\xa0Spotify\\xa0or\\xa0YouTube\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'