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b"This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog\\xa0 \\u201cTo Build A Better Marketing Plan, Revisit Your Approach To Planning\\u201d and we discuss it and how to align this with being Agile.\\nWe continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of what G.R.I.T means, and in the third of our four-part series, we discuss the I in GRIT, which is for intentional.\\xa0\\nIf you are a Robert Rose fan, I\\u2019m afraid we have bad news in the Rockstar CMO virtual bar,\\xa0 his presence is heard, but it\\u2019s not what you expect and Ian Truscott shares his thoughts on personalization.\\xa0\\nThe people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nChristina Del Villar on LinkedIn and Twitter\\n\\n\\nRobert Rose on Twitter,\\xa0 LinkedIn, and The Content Advisory\\xa0\\n\\nMentioned in this week\\u2019s episode:\\n\\n\\xa0To Build A Better Marketing Plan, Revisit Your Approach To Planning by Marcia Trask\\n\\nThe Agile Rhapsody on YouTube\\n\\n\\nChristine Del Villar's\\xa0 website and book\\n\\n\\nRobert's The Content Advisory Blog\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nMusic:\\nThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license\\nSubscribe:\\nWe are available on all your favorite platforms including Apple, Google, Spotify and Amazon.\\xa0 \\xa0\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"