The Acronym Splitters, Irene and a Successful Content Cocktail Episode
b"This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management (MRM), and ask if it's a one-hit-wonder or Wonderwall while shoehorning in an excuse to quote Monty Python.My guest this week is Dusseldorf based\\xa0 Irene Nehrkorn-Kayn, is Director, Marketing at Exactag, a marketing attribution technology company that transforms the way marketers evaluate, measure, and optimize their campaigns and respective budgets. We talk about marketing attribution, her career from studying at the University of Wales, and what she would like to see us chuck into the Rockstar CMO Swimming Pool, our portal to hell for all the BS, snake oil, and hype that we don't like about this industry we love.\\xa0 Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss why some content is successful, how you rate successful content while sipping one of his Friday concoction cocktails.\\xa0 \\xa0 I hope you enjoy this episode!And, please visit these links:The people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nIrene Nehrkorn-Kayn on LinkedIn\\n\\n\\nRobert Rose on Twitter and LinkedIn\\xa0\\n\\nMentioned in this weeks episode:\\n\\nExactag\\n\\nThe Content Advisory\\n\\nRobert Rose at The Content Marketing Institute\\n\\n\\nThe This Old Marketing Podcast \\xa0\\n\\n\\nThe #FridayConcoction\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO Advisors\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\n--\\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.Photos of Irene used in the promo\\xa0 by Michael Rutta: https://ruttagrafie.myportfolio.com\\xa0 --You can subscribe through\\xa0 Apple Podcasts,\\xa0 Spotify, and many others.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"