The 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CMO and What's Not in the Bar Episode
b"This week\\xa0Jeff Clark\\xa0Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F'in' fundamentals of content marketing, as he asks the questions.\\nSarah Kimmel, VP of Research at\\xa0Simpler Media Group, returns to continue to dive into a new report from CMSWire,\\xa0The State of the CMO\\xa0\\u2013 Insights from the 2023 Annual Chief Marketing Officer Survey, based on a survey of more than 700 current marketing leaders and nearly 300 aspiring marketing leaders across a broad sample of industries and company sizes.\\nSarah leads the CMSWire INSIGHTS and Reworked INSIGHTS research, covering various topics, including customer experience, marketing leadership, employee experience and modern HR leadership.\\xa0Sarah has 20+ years of experience in original research across a broad range of technology, HR and Learning and development topics.\\nFinally, Ian grabs a cocktail in the Rockstar CMO virtual bar with\\xa0Robert Rose, Chief Troublemaker at\\xa0The Content Advisory, and he discusses looking for what's not there in your content.\\nEnjoy!\\nThe Links\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nSarah Kimmel on\\xa0LinkedIn\\n\\n\\nRobert Rose on\\xa0LinkedIn,\\xa0Twitter\\xa0and\\xa0his website\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nThe\\xa0Rockstar CMO Swimming Pool\\n\\n\\n\\nThe State of the CMO\\xa0\\u2013 Insights from the 2023 Annual Chief Marketing Officer Survey\\n\\nRobert Rose's regular column on the Content Marketing Institute Blog - Rose Colored Glasses\\n\\n\\nRobert\\u2019s\\xa0Experience Advisors\\xa0Community\\n\\nRobert\\u2019s podcast with Joe Pulizzi\\xa0This Old Marketing\\n\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nMilkshake by Kelis \\u2013\\xa0on YouTube\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"