The 5 F'in Content Management Challenges and Borrowing Content with a Cocktail Episode
b'In this week\\u2019s episode, Ian Truscott joins\\xa0Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, to discuss the five challenges for content management, how they haven\'t changed in a couple of decades, but with more channels and more demand have become more relevant for organizations.\\nIan then winds down the week in the Rockstar CMO virtual bar and gets transported away with\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory,\\xa0who, over a cocktail, discusses borrowing content, why that\'s a good idea and how to add your own spin on your competitor\'s ideas. Or as Mark Twain said:\\n"There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope" \\n\\nEnjoy!\\n\\u2014\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nRobert\\u2019s company:\\xa0The Content Advisory\\n\\n\\nRobert\'s book, with a special deal available on Kogan Page\\n\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a Creative Commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nOnce in Lifetime by Talking Heads on YouTube\\n\\n\\n\\nListen on:\\xa0Apple,\\xa0Amazon,\\xa0Spotify\\xa0or wherever you get your podcasts\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'