BROADCASTS.com

b"This week our host\\xa0Ian Truscott\\xa0and\\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, diving into getting in harmony with our customer by understanding the customer journey.\\nIan chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory. Cathy helps organizations transform how they approach content technology to enable their business strategy and improve performance. Cathy has 20 years of global experience and expertise in content strategy, content management, intranets, customer experience and the tech that help make these things happen. With this experience, she has helped dozens of companies realize their content, marketing and communication objectives, leading strategic business transformation initiatives and the detailed execution of enterprise technology implementations.\\nAside from geeking out on content operations, Cathy and Ian discuss the recent acquisition of GatherContent by digital asset management vendor Bynder.\\nIan then winds down the week with Cathy's colleague and his content marketing guru,\\xa0Robert Rose, the Chief Trouble Maker at\\xa0The Content Advisory. Over a cocktail, Robert shares a story of walking the tightrope of executing your content strategy.\\n\\nEnjoy!\\xa0\\n\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\xa0\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nCathy McKnight on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\n\\xa0\\nThe mentions:\\n\\nCoverage of the acquisition of GatherContent by Bynder on CMSWire\\n\\n\\nOfficial PR from Bynder on the GatherContent acquisition\\n\\n\\nRobert's\\xa0The Content Advisory Blog\\n\\n\\nRobert's podcast with Joe Pulizzi -\\xa0This Old Marketing\\xa0\\n\\nRobert's new series on YouTube with the Content Marketing Institute\\n\\n\\n\\xa0\\nThe music:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nStienski & Mass Media - We'll be right back\\xa0on YouTube\\n\\n\\nI'll Be There for You - The Rembrandts -\\xa0on Spotify\\n\\n\\n\\xa0\\nPrevious episodes, show notes and transcripts are on\\xa0Rockstar CMO FM and the podcast is available on all your favorite platforms, including\\xa0Apple\\xa0and\\xa0Spotify.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"