The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode
b'In this week\\u2019s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott give B2B thought leadership the One-Hit Wonder, Stevie Wonder and Wonderwall treatment.\\xa0\\nIan then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar and shares a cocktail to end the week and Robert wonders if it is time to stop doing something to spend time thinking about new strategies in the face of AI.\\xa0\\nEnjoy!\\n\\u2014\\n\\nThe people:\\n// Ian Truscott on LinkedIn and Threads\\n// Jeff Clark on LinkedIn\\n// Robert Rose on LinkedIn and Threads\\n\\nMentioned in this week\\u2019s episode:\\n// Robert\\u2019s firm: The Content Advisory\\n// Robert\\u2019s book website: Content Marketing Strategy\\n// Robert\\u2019s \\u201cRose Colored Glasses\\u201d column for CMI.\\n\\nRockstar CMO:\\n// Rockstar CMO on the web, Twitter, and LinkedIn\\n// Previous episodes and all show notes: Rockstar CMO FM\\n\\nTrack List:\\n// Piano Music is by Johnny Easton, shared under a Creative Commons license\\n// We\\u2019ll be right back by Stienski & Mass Media \\u2013 on YouTube\\n// Boogie On Reggae Woman by Stevie Wonder - on YouTube\\n\\nListen on: Apple, Amazon, Spotify or wherever you get your podcasts\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'