The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode
In this week\u2019s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott give B2B thought leadership the One-Hit Wonder, Stevie Wonder and Wonderwall treatment.\xa0\nIan then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar and shares a cocktail to end the week and Robert wonders if it is time to stop doing something to spend time thinking about new strategies in the face of AI.\xa0\nEnjoy!\n\u2014\n\nThe people:\n// Ian Truscott on LinkedIn and Threads\n// Jeff Clark on LinkedIn\n// Robert Rose on LinkedIn and Threads\n\nMentioned in this week\u2019s episode:\n// Robert\u2019s firm: The Content Advisory\n// Robert\u2019s book website: Content Marketing Strategy\n// Robert\u2019s \u201cRose Colored Glasses\u201d column for CMI.\n\nRockstar CMO:\n// Rockstar CMO on the web, Twitter, and LinkedIn\n// Previous episodes and all show notes: Rockstar CMO FM\n\nTrack List:\n// Piano Music is by Johnny Easton, shared under a Creative Commons license\n// We\u2019ll be right back by Stienski & Mass Media \u2013 on YouTube\n// Boogie On Reggae Woman by Stevie Wonder - on YouTube\n\nListen on: Apple, Amazon, Spotify or wherever you get your podcasts\nLearn more about your ad choices. Visit megaphone.fm/adchoices