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b'In this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats to John Pawlik, an interesting bloke and retires for weekend with a cocktail with Robert Rose.--- This week we talk goldfish, inspired the Marketing Book Podcast, by Douglass Burdett and his conversation with Stan Phelps author of Purple Goldfish 2.0, not the usual old goldfish rubbish about attention span, but the 5 things that make a big goldfish and how we can apply that to business.\\xa0 This week;s interview is with Johnny Pawlik, CEO of Mantra Media Ltd who Ian was introdcuced to by Phil Lewis, from Corporate Punk who regular listeners might remember from episode 23 and 24, Phil introduced Johnny as "an interesting guy who runs a properly ethically led agency, has a really interesting point of view about the application of Japanese business philosophy in a western context and he\\u2019s a provocative and interesting bloke". And as you will hear, he was right!\\nFinally, we are back in the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they discuss using controversy in marketing.\\xa0\\nEnjoy! Links\\n\\nRockstar CMO\\n\\nTuesday 2\\xa2: 5 steps to a bigger goldfish\\n\\nThe Marketing Book Podcast\\n\\nPurple Goldfish 2.0\\n\\nJohnny Pawlik on LinkedIn\\n\\n\\nThe Mantra Media podcasts\\n\\nRobert Rose on Twitter and LinkedIn\\xa0\\n\\nRobert Rose at The Content Advisory\\n\\nPNR With This Old Marketing Podcast\\n\\n#FridayConcoction\\n\\n--\\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license--You can subscribe on all good podcasting platforms (and some rubbish ones too) including\\xa0 Apple Podcasts | Spotify | Stitcher | Many others\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'