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b'In this week\'s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another dip into her new book. He chats to Xenia Muntean, co-founder, and CEO at Planable, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.\\n----\\nThis week the doctor is back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a second dip into her book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing". You can catch-up with the first episode of this little mini-series here.\\nThis week\'s interview is with Xenia Muntean, the founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens, and the United Nations. For the past four years, she has worked with hundreds of marketing teams, helping them collaborate efficiently from across the room or across the globe.\\xa0\\nXenia was recognized on Forbes 30U30, has spoken at Cannes Lions, and has been a guest on Growth Marketing Today, Social Geek, Social Minds, and many other podcasts. As they discuss, she also published an ebook \\u2013 The Manifesto on Content Marketing Teams and has recently launched her own podcast \\u2013 People of Marketing.\\xa0\\nFinally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar where, over a martini, they discuss the career path for content marketers.\\nEnjoy!---Links\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nDr. Christine Bailey on Twitter and LinkedIn\\n\\n\\nChristine\'s book: Customer Insight Strategies, How to Understand Your Audience\\n\\n\\nXenia Muntean on LinkedIn and Twitter\\n\\n\\nThe Manifesto on Content Marketing Teams\\n\\nPlanable.io\\n\\nRobert Rose at \\xa0The Content Advisory, on Twitter and LinkedIn\\xa0\\n\\nThe #FridayConcoction\\n\\n\\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.Please subscribe through\\xa0 Apple Podcasts,\\xa0 Spotify, and many others.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'