Apple's vehicle project, focused on building an autonomous driving car SE3 EP2

Published: Feb. 6, 2021, 4:01 p.m.

b'Apple\'s vehicle project, focused on building an autonomous Over the course of the last several years, Internal strife, leadership issues, and other problems impacted the car project and 2016 rumors even suggested Apple shelved plans for a car, but Apple has overcome development problems and still plans to develop a consumer-facing car.\\n\\nThe Apple Car project has changed leadership several times and hundreds of employees have been laid off during the course of development, but it is now under the leadership of John Giannandrea, Apple\'s AI and machine learning chief, who took over the reins from Bob Mansfield after Mansfield retired in 2020.\\n\\nOver the course of the last few years, rumors indicated Apple had shifted its focus to autonomous driving software, but Apple in August 2018 rehired Tesla engineer Doug Field, leading to speculation that Apple was again be exploring a car option.\\n\\nIn December 2020, we learned that Apple is indeed still working on a full car, and right now, plans to release a vehicle in three to six years. Reuters has said Apple is aiming for 2024, but Apple analyst Ming-Chi Kuo believes a car won\'t launch until 2025 to 2027 at the earliest.\\n\\nApple may work with a manufacturing partner to produce the vehicles, and is developing next level battery technology to extend range and efficiency. Apple has held discussions with Hyundai and other automobile manufacturers, and will allegedly ink a deal by March with an aim to start production in 2024.\\n\\nApple\'s car team is said to be aiming to create a self-driving vehicle that would let a user input their destination and be driven there with "little or no other engagement."\\n\\nApple analyst Ming-Chi Kuo believes the car will be Apple\'s "next star product" with Apple able to offer "better integration of hardware, software and services" than potential competitors in the automotive market, with Apple-designed chips manufactured by TSMC. An EETimes analyst suggests the chip could be called the "C1" and could perhaps be based on the A12 Bionic processor.\\n\\n\\nKuo has said that Apple\'s initial vehicle chassis could be based on Hyundai\'s E-GMP electriv vehicle (BEV) platform. The Apple Car is likely to be marketed as a "very high-end" model or "significantly higher" than a standard electric vehicle.\\n\\nIn June of 2017, Apple CEO Tim Cook spoke publicly about Apple\'s work on autonomous driving software, confirming the company\'s work in a rare candid moment. Apple doesn\'t often share details on what it\'s working on, but when it comes to the car software, it\'s harder to keep quiet because of regulations.\\n\\n"We\'re focusing on autonomous systems. It\'s a core technology that we view as very important. We sort of see it as the mother of all AI projects. It\'s probably one of the most difficult AI projects actually to work on." -- Apple CEO Tim Cook on Apple\'s plans in the car space.\\nSince early 2017, Apple has been testing self-driving vehicles on public roads in California, using several 2015 Lexus RX450h SUVs leased from Hertz. The SUVs have been spotted on the streets of Cupertino host of sensors and cameras as Apple prepares its self-driving software. Apple has held talks with four suppliers of LiDAR sensors that are smaller, more affordable, and more easily mass produced than current LiDAR systems, which are too bulky and expensive for use in mass produced vehicles. Apple is aiming for a "revolutionary design" that could potentially be used in a future autonomous vehicle. Over the course of the last several years, there\'s been a lot of back and forth on the Apple Car project. Early rumors said that Apple would build a full car, but then leadership struggles, development issues, and internal strife led to rumors that the project had been scaled back and would instead focus on self-driving technology. I\\u2019m so excited to see the Apple Card in India about the Apple car is a very very very very very very very very important thing in India if that once successful means done everything done ok'