Apples Privacy Change Will Hit Facebooks Core Ad Business heres how

Published: Feb. 17, 2021, 2:51 p.m.

b'Facebook Inc. will suffer damage to its core business when Apple Inc. implements new privacy changes, advertising industry experts say, as it becomes harder for the social-media company to gather user data and prove that ads on its platform work.\\nFacebook Inc. will suffer damage to its core business when Apple Inc. implements new privacy changes, advertising industry experts say, as it becomes harder for the social-media company to gather user data and prove that ads on its platform work.\\nFacebook warned this week that Apple\\u2019s new feature, which is expected to roll out this quarter, will pose risks for its business, but the company hasn\\u2019t detailed how it is exposed. Facebook in August pointed to a small corner of its business that facilitates ad placements on third-party sites and apps. It has also played up how the change would hit small developers.'