Apple became is the worlds most #1 brand

Published: Feb. 1, 2021, 10:32 a.m.

b'Apple overtakes Amazon to become world\\u2019s most valuable brand, while Tesla is the fastest-growing\\n\\nApple has overtaken Amazon to become the world\\u2019s most valuable brand for the first time in five years, according to a global report.\\n\\nThe value of the technology giant\\u2019s brand has climbed 87% in the past year to $263.4 billion, the Brand Finance Global 500 2021 Index found. The rise was down to Apple\\u2019s diversification strategy, which has seen the company expand into digital and subscription services and potentially into electric cars in the future, said London-based brand valuation consulting firm Brand Finance.\\n\\nApple AAPL became the first U.S. company to reach a $2 trillion market cap in August last year'