Watercare in hot water

Published: Jan. 16, 2024, 6:45 p.m.

Auckland utility company Watercare has found itself in hot water on social media, after using an offensive stereotype of women to promote water conservation.\nThe post, shared on both Facebook and X - reads: "ladies, we're all for showering in a fiery inferno, but 27 percent of your power bill is used to heat water. So, let's keep it snappy to keep your wallet happy! One shower, four minutes - it's all you need."\nThe post is part of Watercare's 'Make Every Drop Count' campaign.\nSocial media commentator and head of audience at the Spinoff, Anna Rawhiti-Connell, spoke to Charlotte Cook.