Adorned: Florist Jessica Cotrim on Letting Our Intuition Bloom
b"The dahlia is San Francisco\\u2019s official flower and it\\u2019s also a favorite for the Excelsior raised floral designer, Jessica Alicia Cotrim. Her love for San Francisco and her neighborhood is on full display when you walk into her cozy shop, Beija Flor Flower Gallery. Between the hanging dried roses, there\\u2019s Muni inspired artwork and pieces flaunting the 415 area code. The register table is adorned with hella stickers promoting local businesses and creatives.\\xa0\\nBesides repping her San Francisco pride, Cotrim\\u2019s store honors her Brazilian and Salvadoran roots. When the words \\u201cbeija\\u201d and \\u201cflor\\u201d are paired together in Brazilian Portuguese, it translates to hummingbird. Cotrim says the symbolism of the hummingbird in Salvadoran and other Latino cultures represents the spirits of loved ones that have passed on. In this way, her business Beija Flor honors her family\\u2019s lineage that shaped her craftsmanship and work ethic. When creating custom bouquets Cotrim seeks to match customers' energy and desires with flowers and she does that by tapping into her ancestral intuition to bring forth healing floral experiences.\\xa0\\nOn this episode of Rightnowish, Jessica Alicia Cotrim talks to me about the ways flowers can promote wellness and how we can cultivate our intuition with the help of our flower friends."