$1 Billion Branding or Direct Response Marketing? with Tim Paulson
b'
In this episode, Timothy Paulson shares insights from $1 Billion Brands on \\u201cBranding vs. Direct Response Marketing.\\u201d
Show Notes
- Branding vs. Direct Response Marketing
- How much $ do you need to brand your business?
- What is branding?
- What is direct response?
- What companies should you imitate (and at what point in their history?)
- Sy Sperling and Hair Club for Men\\u2019s branding secrets
- Why some people love branding (it\\u2019s about accountability)
- Billboard ads by lawyers - a complete waste of money?
- Don\\u2019t look to become famous; look to make the sale.
- Joe Polish\\u2019s \\u201cIs Selling Evil\\u201d presentation.
People Mentioned
- Joe Polish
- Ray Kroc
- Phil Knight
- Steve Jobs
- Sy Sperling
- Claude Hopkins
- Robert Collier
- Ogilvy
- Dan Kennedy
- Gary Halbert
Book mentioned
- The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It\\u2019s the place you can go for collaboration, contribution, and connections.\\xa0 Members get marketing strategies, business building tools, tactics for exponential growth and more.\\xa0 It\\u2019s easy to join, and very affordable.\\xa0 You can learn more about the Elite Cleaners at www.RichCleaner.com
'