The Art of an Honest Sale
Mister Rogers is a legend in television. His program was in its time, the longest running children's program ever. He's won multiple awards, and even has one of his famous sweaters in the Smithsonian Institute. However, if it weren't for a sales presentation he did in 1969 in front of members of the U.S. Senate, particularly Senator Pasture, history may have gone a different way or at least a slower pace. This week, we break down a powerful negotiation that transpired between Mr. Fred Rogers and Senator Pasture in 1969 as a budget of $20MM was on the line to fund public broadcasting. You'll hear how to make a sale without making bombastic claims, argumentative tones, or angry threats. Learn how to become a sales person by just being you.