How to Productize Your Passion

Published: Nov. 20, 2015, 7 p.m.

Many artrepreneurs start off struggling with sales.  One of the biggest reason for this is that our passion gets in the way of our sales process.  We focus on trying to solve our own problem of proving we're good enough, proving we can make it happen.  We're focused on our problem instead of the problems of our market.  There are plenty of problems out there waiting to be solved by someone just like you.  If you're having trouble selling, it's probably because you're not focused on those problems and how you can solve them.  This week we focus on a process in how you can identify your market's problems, and learn how to craft a product leveraging your passion.  You can also download my free worksheet to go along with this podcast by visiting http://www.passionproduct.com.  Music spotlight this week features Kevin Washburn.