Are You a Car or a Bunch of Loose Parts?
If you had to sell a car, you’d probably be pretty successful at sales because it’s pretty easy to sell the value of a car to someone. However, when you’re selling your own products and services, you may have a more challenging time selling it because you haven’t turned what you do into something simple to sell like a car. If you’re telling people a complex story about what you do, it sounds more like a bunch of loose parts when people want to buy a car. This week we focus on how to become a car in your way of explaining your value, and simplifying your offer.