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This week, Devin and Sheena sit down with the VP and CMO of AI Applications and Blockchain at IBM, Amber Armstrong to discuss the power of gaining customer references. From pre-contract talks to closing, Amber draws on her years of experience in sales and marketing to walk us through the "dos and don\'ts" of asking a client for a reference or review, and how doing so might actually help you close a deal or two.

Connect with Amber: https://www.linkedin.com/in/amber-armstrong-marketing/

Connect with Devin: https://www.linkedin.com/in/devinreed/ 

Connect with Sheena: https://www.linkedin.com/in/sheenabadani