REPLAY: Shifting from a funnel to a flywheel with Yamini Rangan, CEO, Hubspot
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\\u201cCustomer retention is more important than customer acquisition,\\u201d says Yamini Rangan, CEO of Hubspot. And it\\u2019s clear this mindset is more than just a cultural norm at the organization.
In case you don\\u2019t know the name, Yamini went from Chief Customer Officer to Chief Executive Officer at Hubspot in late 2021. Her \\u2018customer first\\u2019 mentality creates a fundamental shift in the B2B space from the traditional funnel approach to a flywheel. Learn how to provide value, starting with the first sales conversation.
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