Lessons from LinkedIn: How to sell with a buyer-first mentality
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Sellers often think they are putting their buyer first. However, only 23% of buyers agree. In this episode, Jonathan Lister, VP of Global Sales at LinkedIn, dives into what buyer-first selling really is and why it\\u2019s essential today. You\\u2019ll learn how to use buyer-first behavior to build strong relationships that drive value across every stage of the buying process. This new mentality will be a win for you and your buyer.
Key Takeaways:
05:49 - Gong\'s Celebrate Together is Almost Here
14:41 - How the increase in job postings on LinkedIn has affected Jonathan\'s business
25:08 - Solving the trust gap between buyers and sellers
26:16 - Data Breakout: Adapting how you sell to the way buyers want to be sold to
27:49 - Examples of what buyers may consider deal killers
32:20 - How to use data to measure how you\'re putting buyers first
36:44 - Pieces of data that Jonathan leverages which might surprise sales leaders
39:20 - Sales is value
40:47 - Micro action: How can you put your buyers first
Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/
Connect with Devin Reed: https://www.linkedin.com/in/devinreed/
Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/
Connect with Jonathan Lister: https://www.linkedin.com/in/jonathanlister/
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