How to scale your go-to-market motion
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Spotify is a leading music and podcast streaming service. This might be obvious because well, where are you listening to this podcast from? This week, Brian Berner, Spotify\'s Head of North America\'s Advertising Sales, discusses cultivating talent through training and creating consistency at scale. You\'ll listen to him go over his five step framework, Spotifive, a personalized onboarding people to go to market. The teachings include insights into intention, informed discovery, and a few other steps Brian thoroughly explains in today\'s show.
Key Takeaways:
11:41 - What Consumers Want
14:32 - The Challenge of Hypergrowth
16:08 - Tracking Mistakes or Make Goods
17:30 - Metrics Can Help Predict Future Success
22:22 - Spotifive Framework
28:15 - Insights to Solutions
30:44 - All True Leaders
33:57 - Make-up of a Strong Leader
37:51 - Sales in One Word
Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/
Connect with Devin Reed: https://www.linkedin.com/in/devinreed/
Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/
Connect with Brian Berner: https://www.linkedin.com/in/brianberner/
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