How to measure the effectiveness of your sales enablement
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If you ask Paul Butterfield, VP Global Sales Enablement at Instructure, he\'ll tell you that the key to unlocking growth is becoming customer-centric. He shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week\'s episode.\\xa0
Want to explore Revenue Intelligence for your org? Start here: https://www.gong.io/revenue-intelligence/
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