Epic sales cultures are built on coaching

Published: June 27, 2022, 2:01 p.m.

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What do sales and soccer have in common? Coaching. And Jason Hawes, UK Sales Director of Culture Amp, knows what it takes to create a winning culture because he learned most of it from his soccer days.


Jason shares how his experiences as an underdog collegiate soccer player made him a better sales leader, and why he thinks vulnerability and play should both have equal seats at the table on a winning sales team.

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