Close more deals by selling the way you buy

Published: April 5, 2021, 5 a.m.

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How many of us ignore salesy, impersonal emails, and unprepared cold calls\\u2014only to turn around and use the same approach with our own prospects? If it doesn\\u2019t work on us, why do we think it will work on them? David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, shares how to sell the way you buy. You\\u2019ll learn how to take the buyer\\u2019s perspective, build trust more quickly, and sell in a way that aligns with what really drives people to action.

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